Working For Athletes - Icon Sports & Entertainment
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Working For Athletes

Icon works with some of the biggest names in sports to manage their community programs, public relations and marketing opportunities. We have a proven track record of building some of the most unique and impactful foundations and programs in the world of sports.


Most professional athletes know they are in a unique position to give back to their communities, but many are unsure of the best way in which to do so. Each player has different charitable goals and passions, and there is no one-size-fits-all formula that works the same for each athlete. Icon works with each client to determine a strategy to achieve his or her community goals and do it in a way that is not a burden on the athlete’s schedule or wallet. We specialize in building and executing partnerships with sponsors and partner organizations that build the athlete’s own unique community brand and profile and ensure the maximum impact on the lives of those who need help.


Icon also specializes in finding unique marketing opportunities for athletes for appearances and promotions in local, regional and non-traditional sponsor categories.

How We Can Help

Foundation Management 


Having your own public foundation gives you complete control of your charitable activities. You can select what organizations to partner with and plan foundation activities and events around your own schedule.


Icon specializes in building charitable foundations specifically for each client, developing programs to aid causes important to the athlete and operating them from A to Z. This includes fundraising, program and project development, public relations, accounting, event management and legal compliance. Whether you are looking to launch your own foundation, or are in need of administrative or fundraising support of your existing non-profit, Icon can help.

Public & Media Relations 


When an athlete makes the decision to make a positive difference in his or her community, that also presents the opportunity to change the way he or she is seen in the public eye.


Icon has the skills and experience to successfully manage an athlete’s public profile. Through coordinated plans that incorporate traditional media, social media and corporate and team partnerships, Icon works with each of its clients to develop a public relations strategy to highlight the good works he or she is doing in the community. We can also maintain client websites and social media accounts, and we always work in concert with the player’s agent and team to  present a well-coordinated message.

Community Relations 


Starting your own foundation is not the only way to develop your own unique, branded community program. Often times, launching your own foundation is not the best option, as it can present significant administrative, time and financial responsibilities for the athlete.


Icon also manages The Dreambuilders Foundation, an existing 501c3 non-profit, that allows athletes to operate their own branded charitable programs under its umbrella, cutting out the need for any start-up costs and allowing the athlete to focus solely on the work he or she wants to do in the community. We specialize in helping athletes create their own unique community brand, even if it’s not through their own foundations.



As an athlete’s public profile increases, so do his or her opportunities for endorsements, paid appearances and other marketing partnerships.


Icon works hand-in-hand with a player’s agent and/or marketing representative to identify and execute marketing opportunities that are outside the traditional categories. These often include partnerships that have a community focus and include support for the athlete’s foundation or community program in addition to traditional endorsement elements like use of name and likeness, appearance fees, etc. We work with major sponsors all over the United States that value athlete endorsements and partnering with players on good works in the community.


Building Jason Witten’s SCORE Foundation

Icon helped NFL All-Pro Jason Witten build one of the most impactful foundations in sports.

Creating A New Endorsement Opportunity For Josh Harrison

Icon specializes in building creative sponsorships in non-traditional categories, like a partnership between Pirates star Josh Harrison and Pittsburgh law firm Edgar Snyder & Associates.

Launching A Community Program For Kyle Long

Icon built a customized and fully-sponsored community program for Bears Pro Bowler Kyle Long without needing to start his own foundation.


Icon works with some of the biggest names in sports in ways ranging from charity management to marketing to appearance booking. Some of the athletes we have worked with include:

Contact US


Icon Sports & Entertainment specializes in finding unique ways to connect athletes to sponsors, community organizations and their fans.


2020 Willowmet Lane

Brentwood, TN 37027