About Us - Icon Sports & Entertainment
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About Us

Icon is a multi-faceted sports marketing agency that works with well-known athletes, major companies and non-profits to build unique and impactful community programs that benefit people in need. We specialize in building non-profit foundations, effective community programs and unique corporate partnerships, as well as event management and fundraising. In addition, Icon provides general marketing, public relations and community relations services for its many clients.


Icon has worked with some of the biggest names in sports and some of the nation’s most successful companies to create unique partnerships that break the mold of traditional sponsorships and endorsements. These partnerships showcase a common goal between the brand and athlete to make a positive difference in their community.


Founded in 2007 by partners Ryan Altizer and Eddie Eusepi, Icon has a track record of developing and executing programs, promotions and partnerships that grab the public’s attention and leave a lasting legacy on the community.

Ryan Altizer


Ryan Altizer has spent two decades in the sport management and marketing fields, having previously worked in both professional and collegiate athletics and live entertainment before co-founding Icon 10 years ago. After starting his career in public relations, Ryan moved on to marketing and sponsorship with the Nashville Kats and Tennessee Titans organizations, as well as the Ohio Valley Conference and Live Nation. Ryan holds Bachelor’s and Master’s degrees from the University of Tennessee, and his primary areas of expertise include charity development and administration, public relations and sponsorship activation.

Eddie Eusepi


Eddie Eusepi has nearly 20 years of experience in the sports industry, including experience with both minor and major league franchises.  Prior to co-founding Icon, Eddie most recently worked for the Dallas Cowboys in marketing and game entertainment.  Eddie holds a Bachelor’s degree from Belmont University and his primary areas of expertise include marketing, sponsorship and endorsement sales and acquisition, sponsorship and marketing activation and event management.

Contact US


Icon Sports & Entertainment specializes in finding unique ways to connect athletes to sponsors, community organizations and their fans.


2020 Willowmet Lane

Brentwood, TN 37027


Email:      info@iconsports.us