DEVELOPING COMMUNITY-BASED CAMPAIGNS FOR PAPA JOHNS

Icon has secured top athletes in several markets for a consumer promotion with Papa Johns that gives a portion of sales back to community programs.

These promotions are a great way to associate with a prominent athlete, showcase community involvement and drive sales in the process. The special offers are excellent ways to leverage existing sponsorships with a team, or to associate with a player on a team that your brand does not currently sponsor.

Icon has put together promotions just like these in Atlanta, Dallas, Green Bay/Milwaukee, Kansas City, Nashville, New York and St. Louis.